September 14 - 27, 2026 (14 Days) · yourswami.com
Tracking the full journey from browsing products to completing a purchase. Each step shows how many users progressed and where drop-offs occurred.
*Note: The purchase count (51) exceeds begin_checkout (22), which suggests some purchases may be completing via a direct/external checkout flow (like Stripe, PayPal, or a "Buy Now" button) that bypasses the standard cart checkout. The "sw_checkout_confirmation" event (11,109) is likely tracking a different signup/qualification flow, not product purchases.
Tracking the qualification/signup flow, which is the primary conversion path on the site. The /qualify page is the most visited page with 8,374 sessions.
Mailchimp popup: 722 impressions, 383 clicks (53% click rate), but only 26 email captures (3.6% of clicks). Significant form friction.
Note: Windsor.ai returns multiple rows per source/date with different dimension combinations, so exact session counts per source are approximate. Overall total: 40,892 sessions across all sources.
| Page | Sessions | Users |
|---|---|---|
| /qualify | 8,374 | 7,659 |
| / (Homepage) | 452 | 434 |
| /products | 117 | 116 |
| /contact | 86 | 77 |
| /embed/eligibility | 78 | 74 |
| /faq | 67 | 65 |
| /about | 51 | 49 |
| /resources | 27 | 27 |
| /blog | 19 | 19 |
The /qualify page captured 8,374 sessions (20.5% of all traffic). This is the primary funnel entry point and is where most paid and organic traffic is landing. The homepage only got 452 sessions by comparison.
Google Ads campaigns (General/Football Picks and General/Football Analysis) had zero impressions and zero spend during this period. All paid traffic is currently coming from Meta only.
196 people added items to cart, but only 22 began checkout. This is the biggest leak in the e-commerce funnel. Possible causes: unexpected shipping costs, complex checkout process, lack of trust signals, or the cart page not having a clear path to checkout.
11,699 users started a form but only 2,671 completed it. Nearly 8 out of 10 people who engage with a form abandon it. This suggests the form is either too long, asks for information users are not ready to provide, or has friction points (e.g., multi-step without progress indicators).
51 purchases were recorded but only 22 begin_checkout events, and only 3 add_payment_info events. This suggests purchases are happening through a separate checkout flow (Buy Now buttons, external payment links, or direct purchase paths) that bypasses the standard cart. The 11,109 "sw_checkout_confirmation" events appear to be a separate signup/qualification confirmation, not product purchases.
The Meta Ads leads campaign is performing well with 202 leads at $2.79 CPL. Strong 6.16% CTR indicates good creative resonance. This is cost-efficient lead acquisition.
ChatGPT is driving meaningful referral traffic (estimated 240+ sessions) labeled as "chatgpt.com / ai-assistant" in GA4. This is organic discovery happening via AI search and should be monitored as a growing channel.
The Mailchimp form gets 722 impressions and 383 clicks (53% click rate), but only 26 email captures (3.6% of clicks). The click-to-submit funnel is leaking badly. Consider simplifying the form to email-only on first capture.
| # | Area | Action | Priority |
|---|---|---|---|
| 1 | Cart Checkout | Audit the Add-to-Cart to Checkout flow. 88.8% drop suggests friction, hidden costs, or unclear CTA. Consider a sticky cart summary with checkout button. | Critical |
| 2 | Form Optimization | Reduce form length or add progress bars. 77.2% abandonment is high. Test a simplified first step (name + email only) before asking for more info. | Critical |
| 3 | Checkout Tracking | Investigate why purchases (51) exceed begin_checkout (22). Ensure all purchase paths fire the correct GA4 events. Consider if "Buy Now" buttons bypass cart tracking. | High |
| 4 | sw_checkout_confirmation | Clarify what this event represents (11,109 occurrences). If it is a qualification step, it should be renamed and tracked separately from e-commerce events to avoid confusion. | High |
| 5 | Mailchimp Popup | Reduce form fields in the popup. 383 clicks but only 26 captures (6.8% completion). Test email-only capture with name on follow-up. | Medium |
| 6 | Google Ads | Google Ads campaigns are paused/inactive with $0 spend. Discuss whether to reactivate or reallocate that budget to Meta where performance is strong. | Medium |